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privacy policy

At Emich Technology (M) Sdn Bhd, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the information you provide to us when you use our website seller city ecommerce or interact with us through other channels. By accessing or using our website, you consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy.

1. Information We Collect:

Personal Information: We may collect personal information such as your name, email address, phone number, shipping address, and payment information when you create an account, place an order, or interact with us through our website or other channels.

Browsing Information: We may automatically collect certain information about your device and browsing behavior, including your IP address, browser type, operating system, referring website, pages visited, and timestamps.

Cookies and Similar Technologies: We use cookies, web beacons, and other similar technologies to collect information about your browsing behavior and preferences. You can manage your cookie preferences through our cookie consent management tool or through your web browser settings.

2. How We Use Your Information:

To Process Orders: We use your personal information to process and fulfill your orders, communicate with you about your orders, and provide customer support.

To Personalize Your Experience: We may use your information to personalize your experience on our website, such as recommending products or promotions that may be of interest to you.

To Improve Our Services: We analyze information about your browsing behavior and interactions with our website to improve our website's functionality, user experience, and customer service.

For Marketing Purposes: With your consent, we may send you promotional emails, newsletters, or other marketing communications about our products, services, and special offers.

3. How We Share Your Information:

Service Providers: We may share your information with third-party service providers who assist us in operating our website, processing payments, delivering orders, and providing other services.

Legal Compliance: We may disclose your information to comply with applicable laws, regulations, legal processes, or government requests, or to protect our rights, property, or safety.

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.

4. Your Privacy Choices:

Account Settings: You can manage your account settings and update your personal information through your account dashboard on our website.

Marketing Preferences: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions provided in our emails or by contacting us directly.

Cookie Preferences: You can manage your cookie preferences through our cookie consent management tool or through your web browser settings.

5. Data Security:

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. We use encryption technology, firewalls, and other security safeguards to protect the confidentiality and integrity of your information.

6. Data Retention:

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

7. Children's Privacy:

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to remove such information from our records.

8. International Data Transfers:

Your information may be transferred to and processed in countries outside of your country of residence, including countries that may have different data protection laws than your own. By using our website and providing your information, you consent to such transfers and processing.

9. Updates to this Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our privacy practices or applicable laws. We will notify you of any material changes to this Privacy Policy by posting the revised policy on our website or by other means as required by law.

10. Contact Us:

If you have any questions, concerns, or feedback about this Privacy Policy or our privacy practices, please contact us at customerservice@emichtech.com. We are committed to addressing your inquiries and ensuring the protection of your privacy rights.


11. Third-Party Links:

Our website may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy applies solely to information collected by our website, and we are not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services that you visit.

12. Social Media Features:

Our website may include social media features, such as the Facebook Like button or Twitter share button, that allow you to share content or interact with us on social media platforms. These features may collect your IP address and set cookies to enable them to function properly. Your interactions with these features are governed by the privacy policies of the companies providing them.

13. User-Generated Content:

If you choose to post comments, reviews, or other content on our website, please be aware that this information may be publicly accessible and could be viewed, collected, or used by others. We are not responsible for the privacy or security of any information you choose to submit as user-generated content on our website.

14. Data Subject Rights:

Depending on your location and applicable laws, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict the processing of your information. You may also have the right to object to the processing of your information or to receive a copy of your information in a structured, machine-readable format. To exercise your rights, please contact us using the contact information provided in this Privacy Policy.

15. Consent to Processing:

By using our website and providing your information, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not consent to the processing of your information as described in this Privacy Policy, please do not use our website or provide any personal information to us.

16. Changes to this Privacy Policy:

We reserve the right to amend or update this Privacy Policy at any time to reflect changes in our privacy practices or applicable laws. We will notify you of any material changes to this Privacy Policy by posting the revised policy on our website or by other means as required by law. Your continued use of our website after the effective date of any revised Privacy Policy constitutes acceptance of the revised policy.

17. Contact Information:

If you have any questions, concerns, or feedback about this Privacy Policy or our privacy practices, or if you would like to exercise your data subject rights, please contact us at customerservice@emichtech.com. We are committed to addressing your inquiries and ensuring the protection of your privacy rights.

This expanded Privacy Policy provides comprehensive information about how we collect, use, disclose, and protect your information, as well as your rights and choices regarding your information. We encourage you to review this policy carefully and contact us if you have any questions or concerns.

18. Data Minimization:

We only collect and process personal information that is necessary for the purposes outlined in this Privacy Policy. We do not collect more information than is required to fulfill those purposes, and we minimize the amount of data we collect to protect your privacy.

19. Data Accuracy:

We take reasonable steps to ensure that the personal information we collect is accurate, complete, and up-to-date. We encourage you to review and update your personal information regularly to ensure its accuracy and integrity.

20. Data Portability:

Depending on your location and applicable laws, you may have the right to request a copy of your personal information in a structured, machine-readable format. This allows you to transfer your information to another organization or service provider.

21. Data Breach Notification:

In the event of a data breach that affects your personal information, we will notify you and the appropriate authorities in accordance with applicable laws and regulations. We take data security seriously and have procedures in place to respond to and mitigate the impact of data breaches.

22. Data Processing Transparency:

We are transparent about our data processing activities and provide information about how we collect, use, and disclose your information in this Privacy Policy. If you have any questions or concerns about our data processing practices, please contact us for clarification.

23. Data Encryption:

We use encryption technology to protect the confidentiality and integrity of your personal information during transmission over the internet. This helps prevent unauthorized access, interception, or tampering of your information by third parties.

24. Data Anonymization:

We may anonymize or aggregate personal information to remove identifying characteristics and create anonymized or aggregated data sets for analysis, research, or statistical purposes. Anonymized data does not identify individuals and is not subject to this Privacy Policy.

25. Data Retention Limitation:

We only retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your information is no longer needed, we securely delete or anonymize it to prevent unauthorized access or use.

26. Data Transfer Mechanisms:

If we transfer your personal information to countries outside of your country of residence, we ensure that appropriate data transfer mechanisms are in place to protect your information, such as standard contractual clauses or binding corporate rules.

27. Data Processing Accountability:

We are accountable for our data processing activities and take responsibility for ensuring compliance with applicable data protection laws and regulations. We have designated individuals responsible for data protection and privacy within our organization.

28. Data Subject Participation:

Depending on your location and applicable laws, you may have the right to request access to, correction of, deletion of, or restriction of processing of your personal information. You may also have the right to object to the processing of your information or to lodge a complaint with the appropriate data protection authority.

29. Data Privacy Training:

We provide data privacy training to our employees and contractors to ensure they understand their responsibilities regarding the handling of personal information and comply with our data protection policies and procedures.

30. Data Protection Officer:

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing our data protection and privacy practices and ensuring compliance with applicable laws and regulations. You can contact our DPO if you have any questions or concerns about our data protection practices.

31. Data Subject Consent:

We obtain your consent before collecting, using, or disclosing your personal information for specific purposes, except where otherwise permitted or required by law. You have the right to withdraw your consent at any time, subject to legal or contractual restrictions.

32. Data Transfer Safeguards:

When transferring your personal information to third parties or service providers, we ensure that appropriate safeguards are in place to protect your information, such as data processing agreements or certifications.

33. Data Impact Assessments:

We conduct data protection impact assessments to identify and mitigate privacy risks associated with our data processing activities, particularly those involving sensitive or high-risk personal information.

34. Data Compliance Monitoring:

We regularly monitor our data processing activities to ensure compliance with applicable data protection laws and regulations. This includes conducting audits, assessments, and reviews of our data protection practices and procedures.

35. Data Subject Rights Education:

We educate data subjects about their rights regarding their personal information and provide information about how they can exercise their rights, including access, correction, deletion, and objection rights.

36. Data Protection by Design:

We integrate data protection principles and safeguards into our products, services, and systems from the outset to ensure that privacy is considered and protected throughout the entire lifecycle of our data processing activities.

37. Data Breach Response Plan:

We have a data breach response plan in place to effectively respond to and mitigate the impact of data breaches on individuals' personal information. This plan includes procedures for incident identification, containment, investigation, and notification.

38. Data Localization:

We may store and process your personal information on servers located in various jurisdictions, including countries outside of your country of residence. We take measures to ensure that your information receives adequate protection regardless of where it is processed.

39. Data Privacy Impact Evaluation:

We conduct privacy impact evaluations to assess the potential privacy risks associated with new projects, initiatives, or technologies that involve the processing of personal information. This helps us identify and address privacy risks proactively.

40. Data Security Measures:

We implement technical, organizational, and administrative security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, access controls, and regular security audits.

41. Data Subject Verification:

We may verify the identity of data subjects before responding to their requests regarding their personal information to prevent unauthorized access or disclosure of personal information.

42. Data Transparency Reports:

We may publish transparency reports that provide information about government requests for user data, including the number of requests received, the types of data requested, and our response to those requests, to promote transparency and accountability.

43. Data Protection Accountability:

We are accountable for our data protection practices and take responsibility for ensuring compliance with applicable data protection laws and regulations. We have established policies, procedures, and controls to protect your personal information and uphold your privacy rights.

44. Data Processing Restrictions:

We may restrict the processing of your personal information in certain circumstances, such as when the accuracy of the information is contested, the processing is unlawful, or the information is no longer needed for the purposes for which it was collected.

45. Data Subject Access Requests:

You have the right to request access to your personal information held by us and to receive a copy of that information. We will respond to your access requests promptly and provide you with information about the processing of your personal information.

46. Data Breach Notification Procedures:

We have procedures in place to promptly detect, assess, and respond to data breaches that may affect your personal information. If a data breach occurs, we will notify you and the appropriate authorities in accordance with applicable laws and regulations.

47. Data Protection Cooperation:

We cooperate with data protection authorities and regulatory agencies to address inquiries, complaints, or concerns regarding our data protection practices and to ensure compliance with applicable data protection laws and regulations.

48. Data Protection Training and Awareness:

We provide training and awareness programs to our employees and contractors to ensure they understand their responsibilities regarding the protection of personal information and comply with our data protection policies and procedures.

49. Data Subject Complaint Handling:

We have procedures in place to handle and respond to complaints or inquiries from data subjects regarding our data protection practices and the handling of their personal information. We take complaints seriously and investigate them promptly.

50. Data Protection Oversight:

We have mechanisms in place to oversee and monitor compliance with our data protection policies and procedures, including regular audits, assessments, and reviews of our data processing activities. We take corrective action as necessary to address any non-compliance issues.

51. Data Protection Legal Compliance:

We comply with applicable data protection laws and regulations, including the General Data Protection Regulation (GDPR) and other relevant privacy laws. We regularly review and update our data protection practices to ensure compliance with evolving legal requirements.

52. Data Protection Risk Management:

We identify, assess, and manage privacy risks associated with our data processing activities to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

53. Data Subject Consent Management:

We obtain explicit consent from data subjects before collecting, using, or disclosing their personal information for specific purposes, and we provide mechanisms for data subjects to withdraw their consent if desired.

54. Data Protection Compliance Monitoring:

We monitor and evaluate compliance with our data protection policies and procedures through regular audits, assessments, and reviews of our data processing activities. We take corrective action as necessary to address any compliance issues.

55. Data Protection Incident Response:

We have procedures in place to respond to data protection incidents, including unauthorized access, use, disclosure, alteration, or destruction of personal information. We promptly investigate incidents and take appropriate action to mitigate any adverse effects.

56. Data Subject Privacy Rights Support:

We support data subjects in exercising their privacy rights, including the right to access, correct, delete, or restrict the processing of their personal information. We provide information and assistance to help data subjects exercise their rights effectively.

57. Data Protection Accountability Framework:

We have established an accountability framework to ensure that our data protection policies and procedures are effectively implemented and adhered to by all employees and contractors. This framework includes clear roles, responsibilities, and oversight mechanisms.

58. Data Protection Compliance Reporting:

We regularly report on our data protection compliance efforts to senior management and other relevant stakeholders to ensure transparency and accountability in our data protection practices.

59. Data Protection Governance Structure:

We have a data protection governance structure in place to oversee and coordinate our data protection efforts, including policies, procedures, controls, and training programs. This structure includes designated individuals responsible for data protection oversight and compliance.

60. Data Protection Privacy by Design:

We incorporate privacy by design principles into our products, services, and systems to ensure that privacy is considered and integrated into the design and development process from the outset.

61. Data Protection Privacy Impact Assessments:

We conduct privacy impact assessments for new projects, initiatives, or technologies that involve the processing of personal information to identify and mitigate privacy risks and ensure compliance with applicable data protection laws and regulations.

62. Data Protection Vendor Management:

We evaluate and monitor the data protection practices of third-party vendors and service providers to ensure that they have appropriate safeguards in place to protect personal information and comply with applicable data protection laws and regulations.

63. Data Protection Incident Notification:

We have procedures in place to promptly notify data subjects and regulatory authorities in the event of a data protection incident that may affect the security or privacy of personal information.

64. Data Protection Compliance Training:

We provide data protection compliance training to employees and contractors to ensure that they understand their obligations regarding the protection of personal information and comply with our data protection policies and procedures.

65. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

66. Data Protection Privacy Notice:

We provide a privacy notice to data subjects that explains how we collect, use, disclose, and protect their personal information in accordance with applicable data protection laws and regulations.

67. Data Protection Privacy Consent:

We obtain explicit consent from data subjects before collecting, using, or disclosing their personal information for specific purposes, and we provide mechanisms for data subjects to withdraw their consent if desired.

68. Data Protection Privacy Shield:

We adhere to the principles of the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States.

69. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

70. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

71. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

72. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

73. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

74. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

75. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

76. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

77. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

78. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

79. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

80. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

81. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

82. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

83. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

84. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

85. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

86. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

87. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

88. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

89. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

90. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

91. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

92. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

93. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

94. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

95. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.

96. Data Protection Privacy Policy Compliance:

We comply with our privacy policy and adhere to the principles and requirements set forth therein to ensure that personal information is protected from unauthorized access, use, disclosure, alteration, or destruction.

97. Data Protection Privacy Policy Accountability:

We are accountable for our privacy policy and take responsibility for ensuring compliance with its principles and requirements. We have designated individuals responsible for overseeing and enforcing our privacy policy and related practices.

98. Data Protection Privacy Policy Review:

We regularly review and update our privacy policy to ensure that it accurately reflects our data protection practices and complies with applicable data protection laws and regulations.

99. Data Protection Privacy Policy Transparency:

We are transparent about our data protection practices and provide information to data subjects about how we collect, use, disclose, and protect their personal information in our privacy policy and other relevant documents.

100. Data Protection Privacy Policy Accessibility:

We make our privacy policy accessible to data subjects by providing it in clear and understandable language and in a format that is easily accessible on our website or through other channels.